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Use the web to increase sales, says the FSB
As part of a series of positive proposals aimed at
putting the UK economy back on track, the Federation
of Small Businesses has urged UK firms to maximise
their use of the Internet. |
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The FSB is Britain's largest business
organisation with over 215,000 members. It
exists to protect and promote the interests
of the self-employed and all those who run
their own business.
In a recent report entitled “Transport,
Environment and ICT”, which looked at the
wider context in which small businesses
operate, UK firms were encouraged to fully
embrace the web through buying and selling
online. In a press release, the organisation
reported:
Nearly half of small businesses that use the
Internet to advertise their firm increase
turnover by one fifth, according to new
figures released by the Federation of Small
Businesses (FSB).
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The FSB's biennial survey of 8,700
members found that 43 per cent of
respondents improved their sales
after linking to suppliers and using
their website to advertise their
firm, showing the ever-increasing
value of the internet to business
transactions, particularly during an
economic downturn. |
"All small firms should look to the
internet to maximise their sales and
increase efficiency."
John Walker,
FSB National Policy Chairman |
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The survey also revealed that the
number of small businesses who have
their own website has leapt by a
quarter to around 70 per cent since
the last survey.
Dr Gary Packham, Head of Enterprise
at the University of Glamorgan,
where the report was compiled, said:
“These figures show the very clear
link between new technologies and
business growth. If the country's
4.7million small businesses are to
take advantage of the internet to
grow their businesses and the
economy, they will need good quality
services to be in place, as well as
good information and education about
how to use them.”
John Walker, FSB National Policy
Chairman, said: “The number of small
businesses who have their own
website has grown over the past two
years, which indicates that small
firms are becoming increasingly
internet-savvy. Despite the onset of
an economic downturn, all small
firms should look to the internet to
maximise their sales and increase
efficiency."
Click to read
the full report on the FSB web site
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Macclesfield, Cheshire, SK11 7JB |
Tel:
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