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How to buy friends and influence people

As interest continues to grow in the commercial use of social networking sites such as Twitter, one company asks why you would spend time making friends when you can simply buy them.

 


An Australian company is selling users to those wishing to boost their Twitter audience – an offer which could be of particular interest to businesses.

Commercial use of the Internet blogging site continues to grow as organisations explore new ways to generate sales. Now uSocial claims that Twitter followers are worth big money to businesses and that it can help locate these followers in serious numbers for paying customers.

How does it work?

On its site, the Australian marketing firm explains: “The more followers you have, the more money you will inevitably make marketing your products and services to them. While all followers won't be responsive customers, many will - with our own accounts we find that each follower we have is worth about $0.10 to us every month.”

So how do they do it? uSocial identifies potential followers by searching Twitter and monitoring what subjects individual users are interested in. A message is then sent to the user suggesting a particular customer account to follow.

How much does it cost?
 

The company’s charges range from 87 dollars for 1,000 followers to 4,970 dollars for a block of 100,000 and it claims customers are queuing up to use the service. uSocial has a reported 150 subscribers and another 80 to 90 projects waiting in the wings with clients ranging from yoga teachers to religious organisations looking to spread the word of God.

uSocial clients range from yoga teachers to religious organisations looking to spread the word of God.


In an interview with the BBC, Leon Hill, Chief Executive of uSocial, defended the service as non intrusive underlining how it is ultimately up to the user whether or not to act upon a suggestion to follow. Hill added that uSocial simply continues searching for followers until the specified number has signed up to its customer’s account.
 

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